学生详细信息

Enrollment Year

2025

Educational Background

Asian Studies, Business Chinese, Intercultural Comunication

Research Interests

My research interests focus on cultural diplomacy, localization strategies, and international cooperation between China and Europe. I am particularly interested in how cultural factors influence economic and institutional relations, and how soft power tools such as education, cultural promotion, and branding can support mutual understanding and development within the framework of EU–China cooperation.

Research Work

My academic work has consistently examined the relationship between culture, economy, and communication in the context of China–Europe relations. During my undergraduate studies, I conducted two theses respectively on the Chinese luxury market and on Italian tourism promotion in China, analyzing market trends, consumer preferences, and institutional strategies for cross-cultural comunication. In my last Master’s research, I focused on the localization of Italian products in China, studying how cultural differences shape consumer perception and marketing adaptation strategies. I would like my current research to explore how culture shapes international development and cooperation strategies, like BRI or EU's Global Gateway. The study examines how Italy and China use cultural diplomacy to enhance their image abroad, promote trade, and foster long-term partnerships.

Email Address

lisabianchi2001@gmail.com